Elwin is a senior creative in Armoza's Development Department – developing new formats in-house and with 3rd parties.
Born in Amsterdam, and raised in the UK, Elwin moved back to The Netherlands after gaining an Honours in Performing Arts. In Amsterdam he completed a Masters at the renowned creative and advertising school, The Hallo Academy. After work experience at Kesselskramer ad agency, he worked as a copy creative for the design brand Raffi and then for advertising agency Artmiks directly alongside Creative Director Marco de Boer on a number of campaigns and projects. In 2005 Elwin moved to Endemol International's creative team alongside "Deal or No Deal" creator Dick de Rijk. In 2007 he joined the marketing team and managed both the international sales website as well as produced many of the company's international promos and marketing campaigns. In 2010 Elwin joined John de Mol's creative team at Talpa Media where he developed and worked on many of its new formats. In 2012 broadcaster NET5 aired his fashion competition format "Beat the Top Designer".
In addition to his passion to create hit television formats, Elwin is an experienced freelance photographer having shot for numerous publications and shot stills for many of the world's top television formats.