Born and bred in France, Noa moved to Israel in 2000. She studied Biotechnology and Food Engineering at the Technion.
Noa started her career as a strategic consultant and a project manager in a biotechnology consultancy. From there she moved to the advertising industry and worked as a strategist in leading Israeli agencies such as Yehoshua TBWA and Gitam BBDO.
As a big music fan she had the opportunity to work as a music supervisor and to pick music for movies, TV shows and commercials in Israel. She then founded a boutique agency which helped Israeli indie acts develop their careers abroad. Following this, Noa worked as the Israeli representative of the digital music distributor, Believe Distribution Services, which she helped establish as the undisputed market leader in Israel.
Noa joined Armoza Formats in January 2018.