Born in Israel, Michal grew up in Tokyo, Herzeliya (Israel) and Copenhagen.
After completing her degree in Psychology and Communications at Tel Aviv University she decided to turn a life-long love of TV into a career. She started working on productions for Keshet, Reshet and HOT, and later went on to manage local adaptations for a popular Israeli children’s channel. Prior to joining Armoza, Michal also worked at HOT, the Israeli cable platform, managing local and international channels. Most recently she worked at an Israeli start-up company that creates cross-media experiences for global broadcasters, working closely with channels from Latin America, Europe and Asia to help connect their programming to digital interactive products.
Michal joined Armoza Formats in 2015 as Sales Executive for the Nordic region and Africa and in 2016 she was appointed as Acquisitions Manager of the company.