21.09.2016

Stirring New Prime Time Show From Armoza

Armoza Formats has today announced its new prime time cooking competition, Born To Be A Chef, to be launched internationally this MIPCOM. The dramatic format revolving around talented young chefs is set to air from the beginning of October on TVA, in Canada, and prior to the first broadcast has now been commissioned for a second season.

Over the last few years, the leading independent Israeli developer and distributor has been collaborating with Quebecor Content and TVA, on several joint projects as part of a strategic partnership, which has most recently led to the finished series license of scripted comedy Karl & Max by global French-speaking network TV5MONDE.

Produced by Productions Déferlantes, Born To Be A Chef (60’) is the emotional-filled prime time cooking competition for the whole family. Two acclaimed chefs will each lead a team of ten young apprentices, pushing their budding talents to the limit, while both kids and mentors compete to prove themselves! The chefs will challenge the trainees with culinary assignments, keeping on only the creators of the greatest dishes. Each week, the lowest scoring apprentices will have a chance to redeem themselves in the play-off challenge, while two will be eliminated from the competition. Between the pressure, tears and laughter, which apprentice will win the fight for his mentor and become the best young chef?

André Provencher, Vice-President Creation and International Development of Quebecor Content, “‘Born To Be A Chef’ emerged from the Quebecor Content creation team to reflect, purely and simply, the TVA network’s DNA profile. We are very proud to share it now with broadcasters and producers around the world through our strategic partnership with Armoza Formats.”

Avi Armoza, CEO of Armoza Formats, “We’re thrilled to be launching ‘Born To Be a Chef’ and to be bringing this competition to the international market. This is a cooking competition that takes emotions to the extreme – not only are all in it to win, with both the apprentices and mentors competing to prove themselves – but the element of kids competing heightens the successes and failures and the emotional experience for the viewers.”