Armoza Goes For Deeply Superficial Strategic Partnership In France

Armoza Formats has today announced a strategic production partnership with ex-Shine France Founder and CEO Thierry Lachkar, who has now launched a new production company, Deeply Superficial. This is the first partnership of its kind for Armoza Formats. The new collaboration will see the French prodco as the producer of Armoza’s catalogue in France.

While at Shine France, Thierry Lachkar entered similar partnerships with other key global content companies. He is responsible for the successful and long-running French adaptations of The Voice, The Voice Kids, Masterchef, documentary Baby Boom, as well as the crime thriller The Tunnel.  

Thierry Lachkar, Founder and CEO of Deeply Superficial, “I am very excited to work with Avi and the whole team at Armoza on such a vast and diversified portfolio of formats. Our shared passion for content together with the robust demand for well-executed content across multiple platforms and channels will bring opportunities to our partnership and the French market.”

Avi Armoza, CEO of Armoza Formats, “We are constantly looking for new ways to provide our clients with the solutions they need in the reality of our industry. With Thierry’s experience and knowledge combined with our content and creativity, we look to provide French broadcasters with a unique and compelling package.”