17.10.18

I Can Do That! Takes Sweden

Armoza Formats’ prime time show I Can Do That! has now been optioned in Sweden. The local rights have been taken by ITV Studios Sweden AB, an ITV plc company. 

Developed and produced by Armoza Formats, I Can Do That! (60-120’) is the spectacular prime time entertainment format that takes a group of competitive celebrities and challenges them to perform new, unique and show-stopping live acts each week to prove that there's nothing they can't do. They will have to walk down the interactive studio steps to choose their act and decide if they can do that. The original performers will become the celebs’ trainers and will prepare them in one week for the next show. Only the viewers can choose who has given the best performance! Watch your favorite stars master a new skill every week, and face challenges beyond their imagination. They may already be winners, but can they do… THAT? The show has now been produced in over 25 countries and aired in over 90, including the USA, Italy, Germany and Mexico.

Avi Armoza, CEO of Armoza Formats, “‘I Can Do That!’ embodies the essence of a prime time TV show – spectacular performances combined with drama, emotions and humor to give viewers the best experience, all in one show. We are thrilled to see it continue to grow to new territories.”