Armoza Formats & Sohu in First Co-Development Venture

China’s premier online brand Sohu.com, and their leading online streaming service TV.Sohu, have entered a co-development deal with Armoza Formats, marking their first joint collaboration. Together they have developed a new lifestyle format, The Running Show, which they launched this week at MIPTV and which has now been commissioned for its first season in China. The Chinese adaptation will begin production later this month for an early summer air date on TV.Sohu.

The high energy talk show has been co-developed with both Asian and international audiences in mind, and comes to the market with international and Chinese pilots.

The Running Show (30’) is the fresh and fast-paced lifestyle show that combines the essence of a talk show with a highly-charged entertainment format. In each episode, our beloved host goes on the run joined by a variety of celebrity guests. Whether popstar, comedian, stylist, magician or relationship expert, they’ll all have to keep up with our hilarious host, as we find out all the juicy details, and enjoy their lifestyle advice and live performances. The only talk show that happens on the run, they’ll come across various challenging pit-stops along the way that will take the interview to a new level. In a show packed with surprises, anything is possible as long as you keep moving!

Yi Wang, Development Manager of Sohu.com, “We are thrilled to have worked on the co-development and the co-production of ‘The Running Show’ with Armoza, and are looking forward to bringing this original and quirky show to the viewers in China.”

Avi Armoza, CEO of Armoza Formats“At Armoza Formats we strongly believe that progress and creativity are closely related to connecting capabilities between cultures. We pride ourselves on bringing Israeli innovation and creativity to the market, and see our collaboration with Sohu as taking us one step further in creating the next generation of content. We look forward to the launch of ‘The Running Show’ and to future collaborations with Sohu.”