Michal is responsible for acquiring content for Armoza Format’s catalogue. She works closely with production companies, broadcasters and creators from around the world to find fresh and interesting content for the company - both non scripted and scripted.
Prior to working at Armoza, Michal worked at HOT, the Israeli cable platform where she managed the day-to-day operations, communications and negotiations for dozens of local and international channels while building strong relationships with key global players such as Sky, Disney and the BBC. She also worked at Applicaster, an Israeli start-up, working with channels from Latin America, Europe and Asia to help connect their programming to digital interactive products.
Michal got her start in television working on productions for Keshet, Reshet and HOT, and also managed local adaptations for a popular Israeli children’s channel.
Michal studied Psychology and Communications at Tel Aviv University.