07.04.2016

The Bubble Taken in Italy

Armoza Format’s studio game show The Bubble has now been taken in Italy by Pesci Combattenti, marking the first time that the Italian prodco have acquired an international format.

The first 30-episode season is also currently airing on Croatia’s pubcaster HRT, where it is increasing the channel’s ratings by 30% in the prime time slot.

The Bubble, developed by Armoza Formats in cooperation with Avri Gilad, is the highly adaptable entertainment format isolates contestants for a whole week, before bringing them to the studio and presenting them with the week’s current affairs. In a world where reality is often stranger than fiction, the contestants must distinguish the real stories from the fake, whether in the field of sports, celebrities or trending events. ‘The Bubble’ has already been successfully adapted in countries including Denmark, Sweden, the Netherlands and on the UK’s BBC.

Riccardo Mastropietro, CEO of Pesci Combattenti, “Having developed our own original formats in the last years, and as a well-known creative production company in Italy, we are thrilled to be taking this new step forward in bringing this successful format to Italy. We believe that ‘The Bubble’ will be a perfect fit for the Italian audiences that we know so well, and look forward to adapting it in partnership with Armoza Formats.”

Avi Armoza, CEO of Armoza Formats, “‘The Bubble’ is a timeless format that will always appeal to and be relevant for viewers. Its inherent idea of isolating contestants from the news before quizzing them on what really happened ensures that there is always endless content for local adaptation, making it the perfect format for multiple seasons.”