Spotify Backs First Israeli Singing Competition With ‘The Four’
Armoza Formats has today announced a ground-breaking partnership for their hit music competition, The Four. Leading international music platform Spotify will be partnering with Israel’s Reshet 13 on The Four, marking the first time that it has backed an Israeli music competition.
As part of the cooperation, Spotify will create a special section for The Four, with songs from the show and providing additional, exclusive content for viewers.
In The Four (90-120’), for the first time on TV, the four superstar-quality finalists will be announced in the season premiere, starting where other music competitions end. Selected by the panel of top music industry judges, only the best will make the four and live like VIPs from the start. But they shouldn’t get too comfortable, because in a singing competition more extreme and more exhilarating than any other, in every episode they will have to face talented hopefuls trying to steal their seat. Anyone can become a contestant at any time via submissions on the dedicated app, but only the best will be able to challenge the four. Who will manage to win the audience’s hearts and hold on to their spot? And in the season finale, who will be crowned the winner when the final four battle against each other?
Michael Krause, Managing Director EMEA at Spotify, “Spotify is the platform that connects music to people. Our partnership with ‘The Four’ will allow fans of the show to connect with the music of the contestants that they love on a daily basis, allowing the contestants more exposure between episodes.”
Ami Glam, Vice President of Content at Reshet 13, “Reshet 13 strongly believes in partnerships like this with international brands. I am proud to be launching the new music show ‘The Four’ in cooperation with industry giant Spotify, allowing viewers to enjoy the quality musical experience after the broadcast and to continue enjoying the performances of the songs.”
Avi Armoza, CEO of Armoza Formats, “We are proud to partner with one of the biggest brands in the music industry to enhance the viewing experience that comes with ‘The Four’. By allowing ‘The Four’ to be part of the daily lives of the Israeli viewers, their connection to the format, to the contestants and to Reshet 13 will only deepen.”