Loud TV Acquires Armoza Formats’ Dating Series ‘Date In Reverse’
Loud TV, part of ITV America’s Leftfield Entertainment group, has acquired Armoza Formats’ Date in Reverse for the US market. The announcement was made today by Loud TV President Nick Rigg and Armoza Formats CEO Avi Armoza.
Originally produced by Israel’s Shenhar Productions and Volley Formats, the series offers a unique twist on the dating genre. Each week, two singles looking for love will get to know each other by experiencing a relationship’s most meaningful milestones – but in reverse. In just one day, the couple will move backwards through major life events – for instance, heading from the bridal bed to the wedding reception, then from the first family get-together to the first weekend getaway – affording them a rare opportunity to peek into their future and avoid wasting time with the wrong person. At the end of it all, each couple will decide whether or not they’re willing to show up for their “first date.”
Said Rigg, “‘Date in Reverse’ presents a social experiment unlike any other, essentially flipping dating on its head. Acting as a modern ‘crystal ball,’ the series feeds people’s natural curiosity about the future, and we feel it has extraordinary potential in the US.”
Added Armoza, “At Armoza, we always look to provide audiences with fresh shows, and the unique concept brought to life in ‘Date in Reverse’ does just that. We are thrilled to be partnering with Loud TV on this exciting and unconventional dating format for their key territory.”