India Takes Armoza’s The Four
Armoza Formats’ prime time singing competition The Four has now been acquired in India, with the local rights to the format being taken by Banijay Asia.
Meanwhile a 3rd season is set to air in Peru this week, and the format has recently made headlines due to commissions in Brazil, Greece and Lithuania.
Developed and produced by Armoza Formats, in The Four (90-120’), for the first time on TV, the four superstar-quality finalists will be announced in the season premiere, starting where other music competitions end. Selected by the panel of top music industry judges, only the best will make the four and live like VIPs from the start. But they shouldn’t get too comfortable, because in a singing competition more extreme and more exhilarating than any other, in every episode they will have to face talented hopefuls trying to steal their seat. Anyone can become a contestant at any time via submissions on the dedicated app, but only the best will be able to challenge the four. Who will manage to win the audience’s hearts and hold on to their spot? And in the season finale, who will be crowned the winner when the final four battle against each other?
Deepak Dhar, CEO of Banijay Asia, “We are glad to be associated with Armoza Formats and to be undertaking this unique and one-of-its kind project that with ‘The Four’. This show has been a huge hit and we are hoping that this new take on the genre will be perceived well by Indian audiences too.”
Avi Armoza, CEO of Armoza Formats, “The culture in India is one that is particularly rooted in music, and given its central thriving music scene we believe that ‘The Four’ will be a perfect addition to the country’s TV offering by providing an exciting new spin on the music competitions there.”