Armoza Goes On A Play Date With North America
Armoza Formats has today announced that the fun-filled docu-reality Play Date has been acquired in North America by two top production companies. In the US, Magilla Entertainment (Long Island Medium) has taken the local rights for the show, while in Canada it was picked up by ComediHa!, a division of QuébéComm (LOL:)).
The factual entertainment format, produced by Createit Studio and Armoza Formats, was also recently taken in Germany by ProSiebenSat.1 Group.
Play Date (30-60’) is the docu-reality format that brings together different families who have never met before in the search for the perfect play date. Each daily episode takes place at the house of the host, where the parents and child have planned an activity that exceeds all their creative limits. While the kids play, the parents will watch hidden from sight and see a new side of their children, as they react to the play date from their own parenting perspective. With all the different family dynamics at play, the potential for drama is endless. At the end of each episode both parents and kids will score the play date, with the week’s top-rated experience winning an indulgent vacation for all the family.
Matthew Ostrom, Partner at Magilla Entertainment, “‘Play Date’ is a fun, dramatic show that explores parenting and real-life family dynamics in a new and unique way. We believe that ‘Play Date’ will generate strong engagement through its unique access and the behind-the-scenes view of what it takes to raise a child in the world of ‘mom-shaming’ and ‘helicopter parenting’.”
Sylvain Parent-Bédard, President and Founder of QuébéComm, “ComediHa! is proud to work with Armoza Formats on ‘Play Date’ in Canada. We see an important potential for this format and we truly believe that this project with Armoza is only the first of many more to come.”
Avi Armoza, CEO of Armoza Formats, "We are thrilled to be working with both Magilla Entertainment and ComediHa! to bring 'Play Date' to North America. This show is perfect for family-viewing with its dynamic activities that take us away from the modern-day technology trap and which makes this format extremely relevant for viewers everywhere."