Armoza Formats and MEDIAPRO Spain Partner Up For MIPTV
Top Spanish communications group MEDIAPRO and leading Israeli independent creator and distributor Armoza Formats have today announced a new format launch for MIPTV. They have joined up to bring OVO, a new factual entertainment show, to the international market.
Produced by MEDIAPRO and Phileas Productions, OVO was created by Bat-Dor Ojalvo and the in-house MEDIAPRO team led by Ran Tellem. The new show will be distributed globally by Armoza.
OVO (30’) is the compelling, fun and emotional show that touches the whole country and paints a portrait of your nation. In the middle of the chaos of a city and the distractions of everyday life, OVO is a warm and welcoming sanctuary where passers-by can share their most intimate stories and feelings. During each season, our egg-shaped “confession booths” will be placed in 10 different city centers, welcoming anyone who wishes to enter. OVO’s mission – to get to know the people... because everyone has a story to tell and everyone wants to be heard. In this calm and private space, OVO will ask questions and truly listen to what the people of each city have to say.
Laura Fernández Espeso, Head of International Content at MEDIAPRO, “We are very happy to be working with such an important player as Armoza and to be strengthening our entertainment offering in the international market. We are sure their strong expertise will allow OVO to travel all over the world.”
Avi Armoza, CEO of Armoza Formats, “'Ovo' is an original and expressive format that has the ability to open up the most intriguing and personal stories as they captivate audiences everywhere. We are proud to be working together with MEDIAPRO and their team in bringing this to MIPTV, and strongly believe in the international potential of this format.”