Armoza Brings A New Spin On Dance To Mipcom
Armoza Formats has today announced the international launch of new prime time studio entertainment format, Dance Revolution. The dance competition, produced by Quebecor Content and Fair-Play, began airing on Canada’s TVA this week, and won the night with 34% share, performing 41% above the channel’s average share. The show stars celebrity judges Les Twins, Lydia Bouchard and Jean-Marc Généreux.
Dance Revolution (11x90’) is the innovative prime time dance show that welcomes dancers from all styles and ages to compete and with the help of state-of-the-art technology, be judged with a 360˚ shot of their most spectacular “Revolution” moment. Dancers must begin by impressing all 3 dance industry masters to secure their spot in each stage. The masters will have the help of the Revolution moments throughout the competition – capturing the dancers’ precise and timeless movements to make sure that they make the right decision. The dancers’ performances and the breath-taking Revolution moments will decide the four finalists, who will showcase their talent in hopes of becoming the Best Revolution Dancer and winning the $100k grand prize.
Yann Paquet, Vice President, Quebecor Content, “We’re extremely proud of ‘Dance Revolution’, an innovative new format created jointly by Quebecor Content and Fair-Play. It’s a great privilege for us to bring such a major entertainment show to the screen, and we’re excited by this opportunity to present it around the world. ‘Dance Revolution’ pays tribute to the art of dance in all its beauty, with the integration of a revolutionary new technology that elevates it like never before.”
Avi Armoza, CEO of Armoza Formats, “By combining technology with the beauty and artistry of dance, ‘Dance Revolution’ allows us to tell a fresh and unique story. For the first time on television, 360˚ images give viewers the unique experience of seeing dance from every angle, letting them truly connect with the passionate ‘Revolution’ moment that each dancer prepares. We are thrilled with the success the show has had in Canada and are looking forward to bringing it to the international market.”