6th Annual Formagination Competition To Take Place Next Week
Armoza Announces 5 Finalists And International Jury
Formagination, the annual competition created by Armoza Formats that aims at opening Israeli creativity to the international market, will be held next week in Tel Aviv during the Globes MAD (Marketing, Advertising, Digital Music) convention. This year a record number of format ideas were submitted, out of which five finalists were selected to pitch to an international panel of judges and the audience.
The finalists for this year’s Formagination come with various career experiences and include well-known Israeli comedian Miki Geva, sexologist Dr. Shelly Varod, columnist Tomer On, as well as TV content editors Roy Asis and Itay Butbega. The chosen format ideas cover a range of genres from game shows to reality shows and social experiments.
The winner will receive up to $30,000 of funding and a development deal with Armoza Formats, while the second place contestant will receive a scholarship to a module of the prestigious Entertainment Master Class and the audience’s favorite will get a pass for this year’s MIPCOM.
The competition’s 6th edition will be judged by an international panel of industry representatives, including Nikolaos Kalis, Head of Programs at Antenna 1, Greece; Zivit Dadovich, VP of Content at Channel 10, Israel; Lucy Chen, Director of International Business at Winhall Media, China; and Avi Armoza, CEO of Armoza Formats. The guest host this year will be Odelia Yakir, Formagination finalist and creator of docu-reality format Marry Me Now.
In the past, the competition has led to winning submissions being developed with and internationally distributed by Armoza, including Date in Reverse, recently picked up in the US, and the aforementioned Marry Me Now, already taken in eight territories including Germany, France and China.
Avi Armoza, CEO of Armoza Formats, “At Armoza Formats, we believe that good ideas can come from everywhere. It’s exciting to see such a positive response to the competition and to be reaching increasingly more people through this platform that we created to encourage innovation in the industry. We are excited to have such a strong line-up of finalists and we look forward to finding the winning format from amongst them.”